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Contents of Exercise #1: Drucker Worksheet 5

Exercise #1:<br />Drucker Worksheet 5

• Identify your primary customer
• This is an important task for any business. You need it to express clear mission and vision statements.
• A consumer is a CIL's primary customer, but just who IS a SILC's primary customer?
• Identify your supporting customers
• It may include volunteers, members, partners, funders, and other stakeholders