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Contents of Exercise #2: Humphrey SWOT Analysis
Exercise #2:<br />Humphrey SWOT Analysis
- SWOT stands for strengths, weaknesses, opportunities, and threats. The assessment provides a quick overview of organizational dynamics.
- Helps to identify strengths and opportunities from which to build, identify weaknesses and potential threats, and determine if the threats identified are real and controllable, or uncontrollable. Issues and goals usually come from strengths to build on, weaknesses to be strengthened, opportunities to be taken, and threats to be avoided.