Resources on Public Relations & Marketing
The following list of resources is provided to supplement the trainings, publications and other resources on CIL Public Relations & Marketing contained on this website.
- Honing Your Message Activity Worksheet (pdf)
- Marketing Plan Guide for Centers for Independent Living (pdf)
- Media Relations Activity Worksheet (pdf)
- Sample Press Release (pdf)
- Spitfire Strategies Smart Chart Website. An online communications planning tool that you can use to develop your marketing plan.
- Social Media Cheat Sheet. Handy tool for effective use of various social media platforms.
- 8 Principles of Social Media ROI. Helpful information on measuring your return on investment for social media use.
- How to Write for SEO. Search Engine Optimization (SEO) is a way to ensure that your CIL's online information gets a higher ranking with search engines like Google and Bing. This article discusses how you can write social media posts that will improve search engine ranking results.
- Social Media for Workforce Development. Michele Martin set up this website to provide "101" basic information on various social media platforms.
- Content Curation Primer. One of the best things a CIL can do in using social media is to start looking for and sharing the best online content with their various stakeholder groups, a practice called "content curation." This post gives a great intro to the concept and to various tools and resources for being a great content curator.