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Contents of Media Coverage—Gratis Marketing

Media Coverage—Gratis Marketing

• Mainstream Media—Most bang for investment
• Mainstream media: Is it your best marketing investment?
• Key point and few CILs and organizations follow through with media plan
• Dedicated Staff at least 50% FTE
• Stage an event to target what's hot—Funeral for Medicaid cuts
• Research news sources and staff
• Make Press list of newspapers, radio, tv news
• Review stories, become familiar with what is news so you pitch stories that ARE news

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