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Contents of Marketing for CILs is Not Rocket Science

Marketing for CILs is Not <br />Rocket Science

• Despite what the Pros say, you ARE the experts
• Marketing has culture and language; it is simple to break down
• Pro marketers rarely "get" disability
• Even the few disability run marketing firms are costly, may not be best use of resources
• Budget Planning
• How much available to invest
• Where to invest: cultural workers, graphic arts, communications consult or/and staff

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