Marketing for CILs

CIL-NET Presents a National Teleconference & Webinar

Marketing for CILs

Marketing for CILs is Not Rocket Science

Evan Kemp Associates and the Pros

EKA Lesson

5% Creativity 95% Sweat Equity

Your Marketing Plan

CIL Expertise and Tech Tools

Analyze and Use CIL Resources

Analyze Staff Resources

Visuals and Audio

Cultural Worker non Exploitation Aside

Define Your CIL

Come Together—Reach for the Sky

Define Your CIL, cont'd.

Brainstorming Continued

Brainstorming Conclusion

ADA Legacy Project Example

ADA Legacy Project Graphic

ADA Legacy Project

Questions??

Branding = Identity

Your CIL Identity

Your CIL Identity—Positioning, Messaging

Branding Leads to Collaterals

Test Collaterals

Questions on CIL Meeting, Branding, Collaterals

Media Coverage—Gratis Marketing

Newsworthy

Newsworthy Example

Mainstream Media—Big Bang, Low Bucks

Newsworthy Definition

Pitching Story

Social Networking—More Free Marketing

What Is Trending?

Find Local Resources

Final Questions/Discussions

Resources

Resources, cont'd.

Contact

Wrap Up and Evaluation

CIL-NET Attribution