Marketing for CILs
Table of Contents
- CIL-NET Presents a National Teleconference & Webinar
- Marketing for CILs
- Marketing for CILs is Not Rocket Science
- Evan Kemp Associates and the Pros
- EKA Lesson
- 5% Creativity 95% Sweat Equity
- Your Marketing Plan
- CIL Expertise and Tech Tools
- Analyze and Use CIL Resources
- Analyze Staff Resources
- Visuals and Audio
- Cultural Worker non Exploitation Aside
- Define Your CIL
- Come Together—Reach for the Sky
- Define Your CIL, cont'd.
- Brainstorming Continued
- Brainstorming Conclusion
- ADA Legacy Project Example
- ADA Legacy Project Graphic
- ADA Legacy Project
- Questions??
- Branding = Identity
- Your CIL Identity
- Your CIL Identity—Positioning, Messaging
- Branding Leads to Collaterals
- Test Collaterals
- Questions on CIL Meeting, Branding, Collaterals
- Media Coverage—Gratis Marketing
- Newsworthy
- Newsworthy Example
- Mainstream Media—Big Bang, Low Bucks
- Newsworthy Definition
- Pitching Story
- Social Networking—More Free Marketing
- What Is Trending?
- Find Local Resources
- Final Questions/Discussions
- Resources
- Resources, cont'd.
- Contact
- Wrap Up and Evaluation
- CIL-NET Attribution
Text and Images from Slide
Analyze Staff Resources
- Review Staff Skills and Patterns
- Is there a dedicated PR/communications person
- Can you designate skilled staff 50% time on communication/marketing?
- Press person is different from spokesperson. CEO or ED may be go to person for quotes. Press person needs to be available for initiating and responding to media contacts.
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