Marketing for CILs

Table of Contents

1. CIL-NET Presents a National Teleconference & Webinar
2. Marketing for CILs
3. Marketing for CILs is Not Rocket Science
4. Evan Kemp Associates and the Pros
5. EKA Lesson
6. 5% Creativity 95% Sweat Equity
7. Your Marketing Plan
8. CIL Expertise and Tech Tools
9. Analyze and Use CIL Resources
10. Analyze Staff Resources
11. Visuals and Audio
12. Cultural Worker non Exploitation Aside
13. Define Your CIL
14. Come Together—Reach for the Sky
15. Define Your CIL, cont'd.
16. Brainstorming Continued
17. Brainstorming Conclusion
18. ADA Legacy Project Example
19. ADA Legacy Project Graphic
20. ADA Legacy Project
21. Questions??
22. Branding = Identity
23. Your CIL Identity
24. Your CIL Identity—Positioning, Messaging
25. Branding Leads to Collaterals
26. Test Collaterals
27. Questions on CIL Meeting, Branding, Collaterals
28. Media Coverage—Gratis Marketing
29. Newsworthy
30. Newsworthy Example
31. Mainstream Media—Big Bang, Low Bucks
32. Newsworthy Definition
33. Pitching Story
34. Social Networking—More Free Marketing
35. What Is Trending?
36. Find Local Resources
37. Final Questions/Discussions
38. Resources
39. Resources, cont'd.
40. Contact
41. Wrap Up and Evaluation
42. CIL-NET Attribution