Marketing for CILs
Table of Contents
- CIL-NET Presents a National Teleconference & Webinar
- Marketing for CILs
- Marketing for CILs is Not Rocket Science
- Evan Kemp Associates and the Pros
- EKA Lesson
- 5% Creativity 95% Sweat Equity
- Your Marketing Plan
- CIL Expertise and Tech Tools
- Analyze and Use CIL Resources
- Analyze Staff Resources
- Visuals and Audio
- Cultural Worker non Exploitation Aside
- Define Your CIL
- Come Together—Reach for the Sky
- Define Your CIL, cont'd.
- Brainstorming Continued
- Brainstorming Conclusion
- ADA Legacy Project Example
- ADA Legacy Project Graphic
- ADA Legacy Project
- Questions??
- Branding = Identity
- Your CIL Identity
- Your CIL Identity—Positioning, Messaging
- Branding Leads to Collaterals
- Test Collaterals
- Questions on CIL Meeting, Branding, Collaterals
- Media Coverage—Gratis Marketing
- Newsworthy
- Newsworthy Example
- Mainstream Media—Big Bang, Low Bucks
- Newsworthy Definition
- Pitching Story
- Social Networking—More Free Marketing
- What Is Trending?
- Find Local Resources
- Final Questions/Discussions
- Resources
- Resources, cont'd.
- Contact
- Wrap Up and Evaluation
- CIL-NET Attribution
Text and Images from Slide
Pitching Story
- "Pitch"—Always Use Photos with press release
- I donate media time to ADAPT. 3 years ago began sending photos. Used to get few callbacks, now get 3 times the coverage, even in competitive market
- From Medical Model to IL Policy—you are educating non-disabled media. Disability and CIL media mavens have been working with press for thirty years and, for the most part, press still have medical model mentality
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